Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence

Yuan YUAN

doi:10.47297/wspciWSP2516-252712.20200403

PDF
Export
Share
Collection
Album

Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence

Volume 4, Issue 3

Views: 0 Downloads: 2

Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence
Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence
College of Art, Qingdao University of Science & Technology
Vol. 4, Issue 3, Pages: 75-78(2020)
DOI：10.47297/wspciWSP2516-252712.20200403
Accepted：

Scan QR Code

YUAN YUAN. (2020). Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence. Creativity and Innovation, 4(3), 75-78..
DOI：

YUAN YUAN. (2020). Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence. Creativity and Innovation, 4(3), 75-78.. DOI： 10.47297/wspciWSP2516-252712.20200403.

摘要

Abstract

Based on the communication trend in the era of media integration

media mix communication and we-media communication

this paper enumerates the innovative communication strategies of Shandong time-honored brands

and puts forward some strategic suggestions in terms of spreading enterprise connotation culture

combined communication of business

travel and culture

improvement of brand visual image

and improving user database to realize accurate communication contact.

关键词

Keywords

Time honored brandsMedia trendAdvertisingCommunicationConnotationCultural brand image

references

Alert me when the article has been cited

Submit

Post-net Era: Research on the Streaming Media Communication and User Experience Optimization of Movies

The Development and Dissemination of TV Sitcoms

Exploration on the Construction and Communication Strategy of City Images based on the Short Video

Interpretation of “Qingteng and Baiyang” in Art Teaching

How Can I Help Chinese People between the Ages of 12 and 40 Who Live in Different Places with Their Families to Improve Remote Parent-child Communication Behavior by the Parent- child’s Common Interests, that is, Parent-child Cooking Together, to Increase Parent-child Intimacy?

Related Author

Jinghua Zhan Faculty of Arts and Social Sciences, University of Malaya

Xianlin Wang School of Film and Television Arts, Hebei Media College

Gengyu Cai College of Arts, Cheongju University, Cheongju 28503, South Korea

Lin LIN

Qingyang Li College of Art, Cheongju University

Kai Wang School of Literature and Journalism, Yantai University

Yifeng Qu

Jinli Ma

Related Institution

Faculty of Arts and Social Sciences, University of Malaya

School of Film and Television Arts, Hebei Media College

College of Arts, Cheongju University, Cheongju 28503, South Korea

School of Cultural Creative Industries Management, Shanghai Institute of Visual Arts

College of Art, Cheongju University

⁰