The emergence of cross-border e-commerce has greatly promoted the prosperity of the market and the booming economy. However

the emergence of cross-border e-commerce has impacted many small and medium-sized foreign trade companies

and is a fatal threat and challenge to them. Under the new economic development situation

these enterprises urgently need to transform and upgrade. Only in this way can they accumulate strength

seize opportunities

and achieve breakthroughs. This paper explores the transformation and upgrading of small and medium foreign trade enterprises from the perspective of cross-border e-commerce

and proposes transformation and upgrading strategies for reference.