This study focuses on the changes in news consumers' behavioral patterns and explores media transformation paths in the new media environment. Through in-depth analysis of news app user data

it reveals the reading habits

information preferences

and interactive behavior characteristics of news consumers. It is found that consumers in the new media environment are more active and selective in acquiring and sharing information. They can create certain values of consumption power

productivity value

and correction power

thus putting forward higher requirements for media content and services. Based on this

this study explores the transformation strategies of media organizations in terms of content innovation

user profile construction

and operation mode transformation

aiming to provide scientific guidance and practical paths for media organizations. The results of this study show that media organizations need to follow the development trend of new media and continuously optimize their content and services to meet the increasing personalized needs of news consumers and achieve sustainable development. This study provides a new perspective and theoretical basis for the study of news consumer behavior and the exploration of media transformation paths in the new media environment.