A Study on the Strategies for Commercial Movie Posters to Break into New Audiences in the Age of New Media

Canran Ji

doi:10.47297/wspciWSP2516-252712.20261003

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A Study on the Strategies for Commercial Movie Posters to Break into New Audiences in the Age of New Media

Volume 10, Issue 3

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A Study on the Strategies for Commercial Movie Posters to Break into New Audiences in the Age of New Media
A Study on the Strategies for Commercial Movie Posters to Break into New Audiences in the Age of New Media
China University of Geosciences, Jinan, Shandong, 250033, China
Vol. 10, Issue 3, Pages: 56-60(2026)
Online First：07 August 2026，

Published：30 June 2026
DOI：10.47297/wspciWSP2516-252712.20261003
Accepted：

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Ji Canran.A Study on the Strategies for Commercial Movie Posters to Break into New Audiences in the Age of New Media[J].Creativity and Innovation,2026,10(03):56-60.
DOI：

Ji Canran.A Study on the Strategies for Commercial Movie Posters to Break into New Audiences in the Age of New Media[J].Creativity and Innovation,2026,10(03):56-60. DOI： 10.47297/wspciWSP2516-252712.20261003.

摘要

Abstract

This paper examines movie posters that have gone viral

taking into account the promotional environment for commercial films in the new media era

and conducts an in-depth study of the visual design of movie posters and their dissemination through new media. By analyzing the characteristics of movie posters from visual perspectives such as composition

color

and typography

while also examining the practical impact of targeted multi-platform distribution

the incorporation of internet memes

and fan-created adaptations of movie posters

this study identifies the key factors that enable movie posters to achieve cross-demographic reach and sustained popularity.

关键词

Keywords

references

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