With the development of information technology and its wide application in various fields

it has greatly facilitated our lives. In recent years

social media has become increasingly popular in promoting resources and deepening services in libraries. Under the background that the content value gradually rises in the core value of social media

libraries should also attach great importance to the content construction of social media. How to make effective use of social media and optimize its content construction in the library is an important problem to be solved urgently in the university. In this regard

this paper focuses on the construction mode of social media content in university libraries for reference.