Volume 7, Issue 1
A Study on the Factors of Fans' Willingness to Purchase Products Endorsed by Same-Sex Idols: Taking Girl Group TWICE as an Example
- A Study on the Factors of Fans' Willingness to Purchase Products Endorsed by Same-Sex Idols: Taking Girl Group TWICE as an Example
- Vol. 7, Issue 1, Pages: 81-87(2023)
Published: 2023
DOI:10.47297/wspciWSP2516-252715.20230701
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