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Volume 7, Issue 1
Research on the Influence of Knowledge-based Live Broadcast on Consumers' Purchase Intention
- Vol. 7, Issue 1, Pages: 88-94(2023)
DOI:10.47297/wspciWSP2516-252716.20230701
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Volume 7, Issue 1
College of Communication, Jinling College of Nanjing University,Jiangsu,Nanjing,P.R. China,211800
Full txt
Jiawei Li. (2023). Research on the Influence of Knowledge-based Live Broadcast on Consumers' Purchase Intention. Creativity and Innovation, 7(1), 88-94.
Jiawei Li. (2023). Research on the Influence of Knowledge-based Live Broadcast on Consumers' Purchase Intention. Creativity and Innovation, 7(1), 88-94. DOI: 10.47297/wspciWSP2516-252716.20230701.
Based on the theoretical model of SOR
this paper constructs an intermediary model in which the knowledge-based live broadcast style influences consumers' purchase intention by perceiving the sense of value. Through the experimental method
this paper explores the influence of knowledge-based live broadcast with goods on consumers' purchase intention
in order to bring enlightenment to other live broadcast to carry out marketing activities with the new live broadcast style.
Live broadcast with goodsPerceived valuePurchase intention
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