Market Strategy of Mengniu Dairy in China From a Deep Approach

Ting Huang; Xiang Long

doi:10.47297/wspciWSP2516-252717.20200411

PDF
Export
Share
Collection
Album

Market Strategy of Mengniu Dairy in China From a Deep Approach

Volume 4, Issue 11

Views: 0 Downloads: 338

Market Strategy of Mengniu Dairy in China From a Deep Approach
Market Strategy of Mengniu Dairy in China From a Deep Approach
1. University of Perpetual Help System Daltan, Las Piñas City,Philippines,1740
2. College of Foreign Studies, Guilin University of Electronic Technology, Guilin GX China,541004
Vol. 4, Issue 11, Pages: 95-141(2020)
DOI：10.47297/wspciWSP2516-252717.20200411
Accepted：

Scan QR Code

TING HUANG & XIANG LONG. (2020). Market Strategy of Mengniu Dairy in China From a Deep Approach. Creativity and Innovation, 4(11), 95-141..
DOI：

TING HUANG & XIANG LONG. (2020). Market Strategy of Mengniu Dairy in China From a Deep Approach. Creativity and Innovation, 4(11), 95-141.. DOI： 10.47297/wspciWSP2516-252717.20200411.

摘要

Abstract

With its own superior marketing strategy

Mengniu Group rose rapidly in China’s dairy enterprises

ranking from 1116 to the second place

so Mengniu’s marketing strategy is worth studying and reference. This paper aims to analyze the marketing strategy of Mengniu from the four dimensions of product

price

channel and promotion in the form of theory

questionnaire survey and analysis report

deeply analyze the advantages and disadvantages of Mengniu in the market competition

and give corresponding countermeasures. This paper combines the needs of customers to optimize the marketing concept of Mengniu

which can not only adapt to the needs of customers

but also take the initiative to create demand. I hope that the enlightenment summarized in this paper can deliver some inspiration and help to domestic enterprises.

关键词

Keywords

MarketingProduct strategyChannel strategyDeep perspective

references

Alert me when the article has been cited

Submit

Analysis of Corporate Brand Integrating with Marketing Communication Strategy in the Background of the Internet

Marketing and Promotion Response of Art Psychotherapy

Marketing Plan for Luigi’s From a Deep Perspective

Research on Public Management Based on Marketing Theory

Related Author

Ruimin He

Xia Liu Langfang Normal University, No.100 Aiminxidao, Langfang City, Hebei Province2.Jeonju University, 303, Cheonjam-ro, Wansan-gu, Jeollabuk

Lin-na Wang

Xinchi Hu College of Economic and Management, Hezhou University

Xiang Long College of Foreign Studies, Guilin University of Electronic Technology

Zhao ZHAO China University of Mining and Technology

Jibi SONG Business School, Suqian University

Related Institution

University sains Malaysia

Langfang Normal University, No.100 Aiminxidao, Langfang City, Hebei Province2.Jeonju University, 303, Cheonjam-ro, Wansan-gu, Jeollabuk

College of Economic and Management, Hezhou University

College of Foreign Studies, Guilin University of Electronic Technology

China University of Mining and Technology

⁰