With the rapid development of science and technology and mass media

the dominant role of language has been gradually weakened

and visual communication has been on the rise. Multimodal discourse plays a more and more important role while the traditional language-based discourse analysis is on a decline. Multimodal discourse analysis began in the 1990s and was established on Halliday’s systemic functional grammar. Kress and van Leeuwen propose the theory of visual grammar which is about the conceptual meaning

interpersonal meaning

and textual meaning of systemic-functional grammar. Here we will analyze the culture-loaded word of “pot arrow” from a TV series named The Story of Minglan from the perspective of visual grammar. This study illustrates the effectiveness of applying visual grammar to activity discourse analysis and how we make it more understandable and memorable by viewers. Hope that can contribute to the spread of Chinese culture.