The idea of sports power is an important part of Xi Jinping’s new socialist ideology with Chinese characteristics

and also an important guiding ideology for building healthy China and China’s modern sports power. The proposal of this important thought not only highlights the important value and significance of sports management in colleges and universities in China

but also puts forward higher requirements for sports management in colleges and universities in China. Therefore

colleges and universities need to keep up with the situation

re-examine their own sports management from the perspective of sports power

and explore better development countermeasures. Based on this

this paper mainly analyzes the difficulties faced by college sports management

and puts forward the development countermeasures from the perspective of sports power.