Strategies to Improve the Experience Quality and Teacher's Skills of Customer Satisfaction for Dvotion Dance Studio

Haoran Li; Guangrong Song; Honglin Liao; Ao Xiong

doi:10.47297/wspciWSP2516-252719.20261003

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Strategies to Improve the Experience Quality and Teacher's Skills of Customer Satisfaction for Dvotion Dance Studio

Volume 10, Issue 3

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Strategies to Improve the Experience Quality and Teacher's Skills of Customer Satisfaction for Dvotion Dance Studio
Strategies to Improve the Experience Quality and Teacher's Skills of Customer Satisfaction for Dvotion Dance Studio
1.Sichuan Film and Television University, Chengdu, Sichuan, 611331, China
2.Jiangxi Institute of Fashion Technology, Nanchang, Jiangxi, 330201, China
Vol. 10, Issue 3, Pages: 92-95(2026)
Online First：07 August 2026，

Published：30 June 2026
DOI：10.47297/wspciWSP2516-252719.20261003
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Li Haoran,Song Guangrong,Liao Honglin,et al.Strategies to Improve the Experience Quality and Teacher's Skills of Customer Satisfaction for Dvotion Dance Studio[J].Creativity and Innovation,2026,10(03):92-95.
DOI：

Li Haoran,Song Guangrong,Liao Honglin,et al.Strategies to Improve the Experience Quality and Teacher's Skills of Customer Satisfaction for Dvotion Dance Studio[J].Creativity and Innovation,2026,10(03):92-95. DOI： 10.47297/wspciWSP2516-252719.20261003.

摘要

Abstract

This survey proposes to conduct an in-depth analysis of the Dvotion Dance Studio to improve the customers' satisfaction by integrated marketing plan. Dvotion Dance Studio is a small dance studio located in the Kuala Lumpur. This survey has discovered the relationship between the customer services and customer satisfaction. In addition

the customers' services including experience quality

facilities

price fairness and the teachers' expertise.We found that Experience quality

Quality of the facilities

Teacher's expertise and Customer satisfaction have a significant relationship. However

the relationship between Price fairness and Customer satisfaction is not significant. The dance market in Kuala Lumpur is active and many dance enthusiasts are willing to spend money on dance. In order to improve the customer satisfaction of the Dvotion Dance Studio to increase the customer satisfaction by increasing the Experience quality and to increase the customer satisfaction by improving Teacher's skills. This integrated marketing plan will organize a dance competition called "Dancing Miracle"

which includes four parts: Student Dance Opening Show

Free Dance Master Workshop

Teacher Dance Freestyle Battle and Dance Teaching Sharing Session. The plan has achieved the best results

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references

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