The development of rural e-commerce is of great significance to the realization of the great goal of Rural Revitalization. Through the survey of A city in Jiangsu Province

it is found that the utilization rate and acceptance degree of rural e-commerce are still low. By using factor analysis method to determine the relevant factors and conduct statistical test

it is found that the factors affecting farmers’ use of e-commerce are more complex. Public infrastructure

government support

willingness to participate

product understanding

farmer investment and other factors will affect the use of e-commerce by farmers. Therefore

rural e-commerce development is a systematic project. While further improving the quantity and quality of e-commerce services for farmers

the cooperation of government

society

e-commerce enterprises and farmers is also necessary.