Actively carrying out the brand activities in which the food enterprises take the responsibility of social risk has become an important strategic measure for domestic and foreign food enterprises to continuously demonstrate their own unique brand advantages and expand their core competitiveness of corporate responsibility brands. Moreover

with the increasing awareness of Chinese consumers about the social participation risk of the current purchased related products

the relevant information about the social risk responsibility of food enterprises will be intangiblely and directly reflected in the related products and after-sales services that consumers currently purchase

which will have an important impact on the consumer’s various corporate responsibility brand awareness attitudes and consumer preferences of the purchased products.