With the rise of the trendy toy economy

blind boxes have become a hotspot in the consumer market due to their characteristics of "randomness" and "collectibility." High school students

with their strong emotional needs and desire for social interaction

have become an important audience for blind box consumption. This study employs literature review

questionnaire surveys

and case interviews to analyze the attraction of blind box marketing strategies among high school students

explore the mechanisms of addiction formation

and propose targeted guidance recommendations. The research finds that three marketing strategies—IP collaborations

scarcity design

and socialized communication—are the most attractive to high school students. The addictiveness primarily stems from the psychological mechanism of "intermittent reinforcement

" weak consumption control capabilities

and the need for emotional compensation under academic pressure.