Tourism Service Quality and Tourist Satisfaction in Handan Fangte Guose Chunqiu Theme Park

Jiayue Lian; Wendan Tao; Hongji Zhao; Xinpeng Liu

doi:10.47297/wspciWSP2516-252725.20261003

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Tourism Service Quality and Tourist Satisfaction in Handan Fangte Guose Chunqiu Theme Park

Volume 10, Issue 3

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Tourism Service Quality and Tourist Satisfaction in Handan Fangte Guose Chunqiu Theme Park
Tourism Service Quality and Tourist Satisfaction in Handan Fangte Guose Chunqiu Theme Park
Tourism College, Beijing Union University, Beijing, 100101, China
Vol. 10, Issue 3, Pages: 123-126(2026)
Online First：07 August 2026，

Published：30 June 2026
DOI：10.47297/wspciWSP2516-252725.20261003
Accepted：

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Lian Jiayue,Tao Wendan,Zhao Hongji,et al.Tourism Service Quality and Tourist Satisfaction in Handan Fangte Guose Chunqiu Theme Park[J].Creativity and Innovation,2026,10(03):123-126.
DOI：

Lian Jiayue,Tao Wendan,Zhao Hongji,et al.Tourism Service Quality and Tourist Satisfaction in Handan Fangte Guose Chunqiu Theme Park[J].Creativity and Innovation,2026,10(03):123-126. DOI： 10.47297/wspciWSP2516-252725.20261003.

摘要

Abstract

Theme parks in China face high initial visitor numbers but low revisit rates

largely due to service quality issues. This study takes Handan Fangte Guose Chunqiu

a Fantawild theme park in Hebei Province

as the research object. Based on a questionnaire survey of 365 valid respondents

the paper analyzes tourist consumption behavior and satisfaction. Results show that most visitors are local young people aged 21–30

with a low revisit rate (only 51% willing to return). Major problems include high ticket prices (41% dissatisfied)

inadequate dining and queuing facilities

lack of distinctive souvenirs (39% dissatisfied)

insufficient staff service

and weak online marketing (only 9% learn about the park via the internet). Corresponding improvement suggestions are proposed: rational ticket pricing

infrastructure enhancement

development of unique tourism products

staff training

and stronger online marketing. This study provides practical implications for improving service quality in similar theme parks.

关键词

Keywords

references

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