A Review of the Effects of Visual Perception Marketing on Catering Consumer Satisfaction

ZiJin Xu

doi:10.47297/wspciWSP2516-252733.20261004

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A Review of the Effects of Visual Perception Marketing on Catering Consumer Satisfaction

Volume 10, Issue 4

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A Review of the Effects of Visual Perception Marketing on Catering Consumer Satisfaction
A Review of the Effects of Visual Perception Marketing on Catering Consumer Satisfaction
Wuhan Britain-China School, Wuhan, Hubei, 430000, China
Vol. 10, Issue 4, Pages: 170-173(2026)
Published：30 August 2026
DOI：10.47297/wspciWSP2516-252733.20261004
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Xu ZiJin.A Review of the Effects of Visual Perception Marketing on Catering Consumer Satisfaction[J].Creativity and Innovation,2026,10(04):170-173.
DOI：

Xu ZiJin.A Review of the Effects of Visual Perception Marketing on Catering Consumer Satisfaction[J].Creativity and Innovation,2026,10(04):170-173. DOI： 10.47297/wspciWSP2516-252733.20261004.

摘要

Abstract

Visual Perception Marketing (VPM) is widely used in the catering industry because of its visual elements such as color

pictures

menu design and environment layout

which directly affect consumers 'emotion and behavior. This paper reviews the basic concepts of VPM and its specific practices in the catering industry. The paper reviews the expectation difference theory of consumer satisfaction

and focuses on the analysis of the impact of VPM on catering consumer satisfaction

especially the relevant empirical research. Existing studies have found that visual cues such as food pictures

menu design and color collocation can influence consumers 'expectations

emotional experience and performance perception

thus significantly improving their satisfaction. However

there are not enough systematic empirical studies on the direct relationship between visual perception marketing and consumer satisfaction in domestic academic circles. This paper points out the limitations of existing studies and puts forward future research directions

hoping to provide theoretical reference for further research.

关键词

Keywords

references

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