The Cultural Communication Practices of "Village Broadcasting": A Study on the Reconstruction of Rural Symbols and the Expression of Rural Agency

Dan Xia

doi:10.47297/wspciWSP2516-252736.20250905

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The Cultural Communication Practices of "Village Broadcasting": A Study on the Reconstruction of Rural Symbols and the Expression of Rural Agency

Volume 9, Issue 5

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The Cultural Communication Practices of "Village Broadcasting": A Study on the Reconstruction of Rural Symbols and the Expression of Rural Agency
The Cultural Communication Practices of "Village Broadcasting": A Study on the Reconstruction of Rural Symbols and the Expression of Rural Agency
School of Literature and Communication, Hunan Women's University, Changsha, Hunan, 410004, China
Vol. 9, Issue 5, Pages: 179-183(2025)
Published：30 October 2025
DOI：10.47297/wspciWSP2516-252736.20250905
Accepted：

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Xia Dan.The Cultural Communication Practices of "Village Broadcasting": A Study on the Reconstruction of Rural Symbols and the Expression of Rural Agency[J].Creativity and Innovation,2025,09(05):179-183.
DOI：

Xia Dan.The Cultural Communication Practices of "Village Broadcasting": A Study on the Reconstruction of Rural Symbols and the Expression of Rural Agency[J].Creativity and Innovation,2025,09(05):179-183. DOI： 10.47297/wspciWSP2516-252736.20250905.

摘要

Abstract

With digital technology deeply integrated into rural areas

"village broadcasting" has emerged as a new form of communication in which villagers participate independently. Through the activation of everyday life scenarios

the extension of emotional narratives

and innovative modern transformations

it has promoted the upgrade of rural symbols from "regional identifiers" to "cultural IP."Villagers have achieved a transformation from "cultural silencers" to "communication agents" through verbal autonomy

cultural awareness

and group participation.Its core value lies in establishing a new channel for equal dialogue between urban and rural cultures

infusing digital vitality into the modern inheritance of rural culture

and providing important insights into the revitalization of rural culture in the digital age.

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Keywords

references

Xiao Rongnan, Liu Xiaoxia. An Analysis of the Inheritance and Development of Excellent Traditional Rural Culture under the Rural Revitalization Strategy [J]. Journal of Baicheng Normal University, 2025, 39 (04): 18-22.

Yi Xin. The Visual Presentation and Value Implications of the New Rural Image in "Down-to-Earth" Short Videos [J]. Exploration of All-Media, 2025, (07): 142-144.

Liu Siqi, Liu Xiaoxia. Research on the Pathways for the Inheritance and Development of Excellent Traditional Rural Culture [J]. Journal of Jiamusi Vocational College, 2025, 41 (08): 98-100.

Xu Guanqun, Zhu Shan. An Examination of Short Video Media Practices Among Returning Youth [J]. Yunnan Social Sciences, 2023, (03): 177-186.

Li Hui. Research on the Inheritance and Development of Excellent Traditional Rural Culture in the Context of Cultural Revitalization [J]. Journal of Shandong Agricultural Engineering College, 2024, 41(02): 91-95.

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