A Study on the Impact of Healthy Eating Information Attention on College Students' Intention of Healthy Eating Behavior

Xiaowen Sheng

doi:10.47297/wspciWSP2516-252736.20261003

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A Study on the Impact of Healthy Eating Information Attention on College Students' Intention of Healthy Eating Behavior

Volume 10, Issue 3

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A Study on the Impact of Healthy Eating Information Attention on College Students' Intention of Healthy Eating Behavior
A Study on the Impact of Healthy Eating Information Attention on College Students' Intention of Healthy Eating Behavior
Sias University, Zhengzhou, Henan, 451100, China
Vol. 10, Issue 3, Pages: 173-177(2026)
Online First：07 August 2026，

Published：30 June 2026
DOI：10.47297/wspciWSP2516-252736.20261003
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Sheng Xiaowen.A Study on the Impact of Healthy Eating Information Attention on College Students' Intention of Healthy Eating Behavior[J].Creativity and Innovation,2026,10(03):173-177.
DOI：

Sheng Xiaowen.A Study on the Impact of Healthy Eating Information Attention on College Students' Intention of Healthy Eating Behavior[J].Creativity and Innovation,2026,10(03):173-177. DOI： 10.47297/wspciWSP2516-252736.20261003.

摘要

Abstract

At present

unhealthy dietary behaviors are prevalent among college students

and diet‑related health problems have become prominent.Chronic non‑communicable diseases caused by unhealthy diets have emerged as a major public healt-h challenge in China. Based on the Social Norms Theory and the Extended Parallel Process Model (EPPM)

this study adopts a questionnaire survey to explorethe impact of healthy eating information attention on college students' healthy eating behavioral intention

as well as the mediating effects of four variables including descriptive norms. It aims to provide strategic references for healthy eating communication. The results show that healthy eating information attention has a significant positive impact on college students' healthy eating behavioral intention. The mediating effects of descriptive norms and injunctive norms are not significant

while perceived threat and perceived efficacy exert significant mediating effects. This study constructs a multiple‑mediation impact model

providing empirical evidence for universities and society to carry out healthy eating communication among college students and enriching theoretical application research in the field of health communication.

关键词

Keywords

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