Trust Rebuilding Strategy for Regional Public Brands of Agricultural Products in Liaoning from the Perspective of Consumer Confidence Restoration

Yingying Li

doi:10.47297/wspciWSP2516-252737.20261004

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Trust Rebuilding Strategy for Regional Public Brands of Agricultural Products in Liaoning from the Perspective of Consumer Confidence Restoration

Volume 10, Issue 4

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Trust Rebuilding Strategy for Regional Public Brands of Agricultural Products in Liaoning from the Perspective of Consumer Confidence Restoration
Trust Rebuilding Strategy for Regional Public Brands of Agricultural Products in Liaoning from the Perspective of Consumer Confidence Restoration
Liaoning University of International Business and Economics, Dalian, Liaoning, 116000, China
Vol. 10, Issue 4, Pages: 193-196(2026)
Published：30 August 2026
DOI：10.47297/wspciWSP2516-252737.20261004
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Li Yingying.Trust Rebuilding Strategy for Regional Public Brands of Agricultural Products in Liaoning from the Perspective of Consumer Confidence Restoration[J].Creativity and Innovation,2026,10(04):193-196.
DOI：

Li Yingying.Trust Rebuilding Strategy for Regional Public Brands of Agricultural Products in Liaoning from the Perspective of Consumer Confidence Restoration[J].Creativity and Innovation,2026,10(04):193-196. DOI： 10.47297/wspciWSP2516-252737.20261004.

摘要

Abstract

Consumer confidence is the psychological foundation for the sustained prosperity of the agricultural products market. However

regional public brands often face trust crises due to opportunistic behaviors

lack of standards

and lagging regulation while gaining market recognition. Liaoning possesses well-known geographical indication products such as Panjin Rice and Donggang Strawberries

yet brand infringement persists

eroding the foundation of consumer trust. From the perspective of consumer confidence restoration

this paper analyzes the generation mechanism of the trust crisis faced by regional public brands of agricultural products in Liaoning

and proposes a trust rebuilding strategy of "standards foundation—digital empowerment—institutional safeguards—cultural enrichment." The research demonstrates that brand trust restoration should shift from passive "self-certification" to proactive construction of trust infrastructure

thereby achieving systematic reconstruction of consumer confidence.

关键词

Keywords

references

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