The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation

Fang Cao

doi:10.47297/wspciWSP2516-252738.20250902

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The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation

Volume 9, Issue 2

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The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation
The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation
Communication University of Nanjing, Nanjing 211172, Jiangsu, China
Vol. 9, Issue 2, Pages: 190-194(2025)
Published：23 April 2025
DOI：10.47297/wspciWSP2516-252738.20250902
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Fang Cao.The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation[J].Creativity and Innovation,2025,09(02):190-194.
DOI：

Fang Cao.The Game between Localization and Globalization: The Dilemmas and Breakthroughs of Cultural Expression in MG Animation[J].Creativity and Innovation,2025,09(02):190-194. DOI： 10.47297/wspciWSP2516-252738.20250902.

摘要

Abstract

In the wave of globalization

as an emerging form of visual communication

MG animation needs to integrate into the international aesthetic system while carrying the core of local culture. This paper analyzes the dual dilemmas of MG animation in cultural expression - the weakening of local cultural symbols and the convergence of global aesthetics

and proposes a localization innovation path with "technology empowerment + in - depth cultural exploration" as the core. By combining typical cases such as *The Investiture of the Gods Hero List* and *Dunhuang*

and interdisciplinary theories such as cultural semiotics and communication

it demonstrates the feasibility of realizing the modernization of traditional symbols through "secondary coding" and optimizing the industrial chain with a targeted audience - oriented communication strategy. The research results show that only by constructing a collaborative mechanism between the "cultural gene bank" and technical ethics can we achieve a global resonance of local values

providing a theoretical reference for the balance between the internationalization and nationalization of the Chinese animation industry.

关键词

Keywords

references

Li, M. (2021). A Study on Cross - cultural Communication from the Perspective of Cultural Semiotics. Journalism & Communication Studies, 45 (3), 56 - 67.

Wang Fang, Zhang Wei. (2019). The Localization Strategy of Chinese Cultural Products in the Context of Globalization. *International Cultural Studies*, 12(4), 89-102.

Chen Xiao, Li Hua. (2020). An Analysis of the Paths of Digital Technology Empowering the Protection of Intangible Cultural Heritage. *Cultural Heritage*, 34(2), 112-125.

Liu Qiang. (2018). A Study on the Cultural Communication Efficiency of Motion Graphics (MG) Design. *Modern Communication*, 40(6), 78-85.

Zhao Lin. (2022). The Internationalization Path of Chinese Animation from the Perspective of Cultural Confidence. *Film Art*, 66(5), 45-56.

Zhou Tao. (2021). Aesthetic Reconstruction in the Cross-cultural Technology Integration: A Case Study of the Dunhuang Digitization Project. *Art Research*, 39(3), 33-41.

Xu Min. (2020). The Impact of Template-based Tools on the Creative Industry: A Case Study of Motion Graphics Design. *Digital Media Research*, 15(1), 22-30.

Huang Yue. (2023). The "Breaking the Circle" Strategy for the Dissemination of Traditional Culture in the New Media Era. *Media Observer*, 28(7), 104-112.

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