Against the social and cultural background of reverse parenting

the audience boundary of silver-themed content on short video platforms continues to expand

exerting a significant impact on the intergenerational consumption decision-making of young groups. Taking 212 young people aged 18 to 40 as research subjects

this paper adopts the questionnaire survey method and introduces emotional empathy and perceived value as mediating variables. Through reliability and validity tests

correlation analysis and regression analysis

it empirically examines the influence mechanism of silver-themed short video content on young people's silver consumption intention. The findings reveal that silver-themed short video content has achieved a high cross-generational reach rate

and the degree of content exposure is significantly positively correlated with young people's silver consumption intention; both emotional empathy and perceived value play partial mediating roles between content exposure and consumption intention; the psychology of reverse parenting further strengthens intergenerational consumption motivation. Finally

optimization suggestions are proposed from three dimensions: content production

platform operation and industrial docking.