Today

short videos have become a vital channel for information dissemination and cultural transmission

and intangible cultural heritage (ICH) has been revitalized through this platform. However

this has also given rise to several challenges. For instance

most ICH short videos suffer from simplistic narrative structures and a lack of creativity

making it difficult to balance cultural education with entertainment value. Consequently

they fail to attract young audiences and struggle to help young people truly reconstruct their cultural memories of ICH. This study focuses on the Douyin ICH content creator "Shanbai" and employs content analysis to explore innovative narrative approaches for ICH short videos

aiming to truly bring ICH to life. The research will analyze the narrative structure innovations and use of emerging technologies in Shanbai's videos

examining how he innovates audiovisual expression through storytelling and seamlessly integrates the educational value of ICH with the entertainment value of short videos by incorporating current social trends. Ultimately

we hope to develop a set of narrative innovation strategies for ICH short videos

providing creators with practical and actionable guidance.