Cultural Innovation in the Fragmented Era: Collision and Integration of Short Drama Adaptations and Traditional IP Industrial Chains

Jiayi Zhong

doi:10.47297/wspciWSP2516-252746.20261004

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Cultural Innovation in the Fragmented Era: Collision and Integration of Short Drama Adaptations and Traditional IP Industrial Chains

Volume 10, Issue 4

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Cultural Innovation in the Fragmented Era: Collision and Integration of Short Drama Adaptations and Traditional IP Industrial Chains
Cultural Innovation in the Fragmented Era: Collision and Integration of Short Drama Adaptations and Traditional IP Industrial Chains
East China University of Political Science and Law, Shanghai, 201620, China
Vol. 10, Issue 4, Pages: 234-237(2026)
Published：30 August 2026
DOI：10.47297/wspciWSP2516-252746.20261004
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Zhong Jiayi.Cultural Innovation in the Fragmented Era: Collision and Integration of Short Drama Adaptations and Traditional IP Industrial Chains[J].Creativity and Innovation,2026,10(04):234-237.
DOI：

Zhong Jiayi.Cultural Innovation in the Fragmented Era: Collision and Integration of Short Drama Adaptations and Traditional IP Industrial Chains[J].Creativity and Innovation,2026,10(04):234-237. DOI： 10.47297/wspciWSP2516-252746.20261004.

摘要

Abstract

This paper systematically examines the collision and fusion between the adaptation of web literature into micro-dramas and the traditional IP industry chain. The study finds that the rise of micro-dramas is rooted in fragmented attention structures and a platform data-driven production revolution. Through a "high-concentration

low-threshold" narrative strategy and a "human-machine collaborative" production model

micro-dramas have restructured the rhythm of content production. Conversely

the traditional IP industry chain relies on deep narrative accumulation and immersive construction to form a heavy-asset operation model characterized by high investment and long cycles

which possesses both a value closed-loop and structural risks. By utilizing testing mechanisms and resource feedback

the two entities construct a symbiotic structure

achieving a synergistic effect of "short formats driving long ones

and long formats storing value for short ones." Regulatory policies and overseas expansion have further catalyzed the industry's evolution toward higher quality and internationalization. The collaborative development of both sectors is driving China's digital cultural industry to form a new balanced paradigm between speed and depth.

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references

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