Emotion-Driven and Community Construction: A Study on Adolescent Social Practices in "Guzi Economy" under the Uses and Gratifications Theory

Yuxuan Liu

doi:10.47297/wspciWSP2516-252774.20250905

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Emotion-Driven and Community Construction: A Study on Adolescent Social Practices in "Guzi Economy" under the Uses and Gratifications Theory

Volume 9, Issue 5

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Emotion-Driven and Community Construction: A Study on Adolescent Social Practices in "Guzi Economy" under the Uses and Gratifications Theory
Emotion-Driven and Community Construction: A Study on Adolescent Social Practices in "Guzi Economy" under the Uses and Gratifications Theory
School of Public Administration and Media, Beijing Information Science & Technology University, Beijing, 102206, China
Vol. 9, Issue 5, Pages: 372-375(2025)
Published：30 October 2025
DOI：10.47297/wspciWSP2516-252774.20250905
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Liu Yuxuan.Emotion-Driven and Community Construction: A Study on Adolescent Social Practices in "Guzi Economy" under the Uses and Gratifications Theory[J].Creativity and Innovation,2025,09(05):372-375.
DOI：

Liu Yuxuan.Emotion-Driven and Community Construction: A Study on Adolescent Social Practices in "Guzi Economy" under the Uses and Gratifications Theory[J].Creativity and Innovation,2025,09(05):372-375. DOI： 10.47297/wspciWSP2516-252774.20250905.

摘要

Abstract

This study employs the Uses and Gratifications Theory to investigate the emotional drivers and community-building logic behind adolescents' engagement in the "guzi economy." Through netnography

in-depth interviews

and case analysis

findings reveal that adolescents achieve emotional projection via the randomness of blind box consumption and symbolic possession

forming a closed loop of "emotional demand → consumption practice → community feedback." Guzi communities construct subcultural spaces through shared interests and terminological barriers but face risks of emotional loyalty alienation under capital intervention (e.g.

a limited-edition guzi sold for ¥72

000). The research extends the Uses and Gratifications Theory to material consumption

proposing a dynamic "Emotion-Community-Capital" model to guide blind box market regulation and adolescent cultural practices.

关键词

Keywords

references

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