Case Study on the Evaluation of Tourism Comprehensive Competitiveness of Mount Huangshan as a World Natural and Cultural Heritage Site Based on Factor Analysis

Linze Li

doi:10.47297/wspciateWSP2633-772X08.20250606

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Case Study on the Evaluation of Tourism Comprehensive Competitiveness of Mount Huangshan as a World Natural and Cultural Heritage Site Based on Factor Analysis

Volume 6, Issue 6

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Case Study on the Evaluation of Tourism Comprehensive Competitiveness of Mount Huangshan as a World Natural and Cultural Heritage Site Based on Factor Analysis
Case Study on the Evaluation of Tourism Comprehensive Competitiveness of Mount Huangshan as a World Natural and Cultural Heritage Site Based on Factor Analysis
School of Resources and Environmental Engineering, Wuhan University of Technologyy, Wuhan, Hubei, 430070, China
Vol. 6, Issue 6, Pages: 38-44(2025)
Published：30 December 2025
DOI：10.47297/wspciateWSP2633-772X08.20250606
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Li Linze.Case Study on the Evaluation of Tourism Comprehensive Competitiveness of Mount Huangshan as a World Natural and Cultural Heritage Site Based on Factor Analysis[J].Chinese Industry and Technology of Eco-environment,2025,06(06):38-44.
DOI：

Li Linze.Case Study on the Evaluation of Tourism Comprehensive Competitiveness of Mount Huangshan as a World Natural and Cultural Heritage Site Based on Factor Analysis[J].Chinese Industry and Technology of Eco-environment,2025,06(06):38-44. DOI： 10.47297/wspciateWSP2633-772X08.20250606.

摘要

Abstract

As a World Natural and Cultural Heritage site

the evaluation of Mount Huangshan's tourism competitiveness holds significant reference value for promoting the sustainable development of dual-heritage sites. In this study

a comprehensive evaluation system consisting of 22 indicators was constructed based on time-series data from Mount Huangshan Scenic Area (2015–2024)

and quantitative evaluation was conducted using factor analysis. To address the challenge of the sample size being smaller than the number of indicators

principal component analysis (PCA) was employed for intra-group dimensionality reduction of the raw indicators. Following the extraction of five comprehensive indicators

factor analysis was performed. The results indicate that two common factors—"Core Development and Service Competitiveness" and "Industrial Investment and Market Competitiveness"—were extracted

with a cumulative variance contribution rate of 97.62%. The comprehensive tourism competitiveness of Mount Huangshan from 2015 to 2024 showed a steady upward trend

with the comprehensive score rising from -1.16 to 1.39. Notably

the factor of industrial investment and market competitiveness demonstrated strong resilience

showing a rapid recovery after fluctuations caused by the pandemic. Finally

suggestions are proposed in terms of consolidating protection foundations

deepening cultural-tourism integration

and cultivating diversified business formats

providing a reference for the high-quality development of Mount Huangshan and similar dual-heritage sites.

关键词

Keywords

references

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