Fund Management Strategy of New Business Model of Retail Enterprises

Ming Sun

doi:10.47297/wspdecWSP2515-797301.20220601

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Fund Management Strategy of New Business Model of Retail Enterprises

Volume 6, Issue 1

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Fund Management Strategy of New Business Model of Retail Enterprises
Fund Management Strategy of New Business Model of Retail Enterprises
University of Nottingham, NG7 2RD, England
Vol. 6, Issue 1, Pages: 3-20(2022)
Published： 30 June 2022 ，
DOI：10.47297/wspdecWSP2515-797301.20220601
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Ming Sun.Fund Management Strategy of New Business Model of Retail Enterprises[J].Development Economics of China,2022,06(01):3-20.
DOI：

Ming Sun.Fund Management Strategy of New Business Model of Retail Enterprises[J].Development Economics of China,2022,06(01):3-20. DOI： 10.47297/wspdecWSP2515-797301.20220601.

摘要

Abstract

With the improvement of people's living standards and the widespread rise of e-commerce platforms

people are gradually inclined to retail goods with convenient consumption and high product quality. In the current economic market environment

a new sales mode of retail enterprises has emerged. This mode mainly integrates the basic contents of Internet innovation

makes better use of innovative technologies

So that retail enterprises can provide better products and services for consumers. However

there are also some transformation risks in this process. Working capital is an important foundation for the smooth operation of enterprises and the basic element of development. It is also the hub of industrial relations. The risk characteristics of capital need to be paid attention to. When the operation and management activities of retail enterprises are carried out

it is necessary to ensure the normal production

prevent the adverse operation of funds

maximize the use of funds to create more value for the enterprise

and strengthen the management intensity of enterprise operating funds

so as to make the rationalization of resource allocation higher

and promote the development of the enterprise in a safe and reliable manner. The new business model of retail enterprises pays more attention to the needs of consumers

combines the consumer needs and preferences

uses the omnichannel platform to collect data content

integrates the big data technology to analyze it

and realizes the consumption mode to guide the production reform.

关键词

Keywords

Retail enterprisesNew business modelFund managementStrategy

references

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