With the advent of the Internet era

the public opinion environment is increasingly complex and changeable

and the traditional government public opinion management mode has been difficult to adapt to the challenges under the new situation. In order to realize the modernization of the national governance system and governance capacity

the government must innovate the concept and method of public opinion management. The paper puts forward innovative strategies such as building a collaborative governance mechanism with multiple subjects' participation

using big data technology to optimize public opinion monitoring and analysis

and establishing a rapid response mechanism for public opinion response

in order to provide reference for promoting the modernization process of national governance and improving the government credibility and governance ability.