The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media

Yuhang Sun

doi:10.47297/wspdecWSP2515-797309.20261003

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The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media

Volume 10, Issue 3

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The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media
The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media
Beijing Normal - Hong Kong Baptist University, Zhuhai, Guangdong, 519087, China
Vol. 10, Issue 3, Pages: 48-51(2026)
Published：30 March 2026
DOI：10.47297/wspdecWSP2515-797309.20261003
Accepted：

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Sun Yuhang.The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media[J].Development Economics of China,2026,10(03):48-51.
DOI：

Sun Yuhang.The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media[J].Development Economics of China,2026,10(03):48-51. DOI： 10.47297/wspdecWSP2515-797309.20261003.

摘要

Abstract

Digital media technology has reconstructed the logic of the overseas dissemination of Chinese contemporary literature

and overseas community operation has become an important way to promote the efficient dissemination of literature and deepen cultural identity. Based on the integration practice of digital media and overseas literary communities

combined with cross-cultural communication rules and community operation logic

this paper analyzes the three dimensions of operation significance

operation mode and operation strategy

and points out that digital media can reconstruct the relationship between communication subjects

accurately insight into audience needs

and cultivate core fan communities. Relying on social media and instant messaging tools to build a multi-community carrier

integrating crowdfunding and subscription mechanisms to explore content co-creation models

and by deepening the localization context

activating UGC production

building data feedback closed-loops

expanding specific strategies such as virtual and real integration scenarios

provide a practical path for the long-term overseas dissemination of Chinese contemporary literature.

关键词

Keywords

references

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