Research on the Value Chain Layout and Localized Production Strategy of Chinese New Energy Vehicle Enterprises in the European Market

Hailong Zheng

doi:10.47297/wspdecWSP2515-797309.20261007

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Research on the Value Chain Layout and Localized Production Strategy of Chinese New Energy Vehicle Enterprises in the European Market

Volume 10, Issue 7

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Research on the Value Chain Layout and Localized Production Strategy of Chinese New Energy Vehicle Enterprises in the European Market
Research on the Value Chain Layout and Localized Production Strategy of Chinese New Energy Vehicle Enterprises in the European Market
School of Business, Qingdao University of Technology, Qingdao, Shandong, 266520, China
Vol. 10, Issue 7, Pages: 51-54(2026)
Published：30 July 2026
DOI：10.47297/wspdecWSP2515-797309.20261007
Accepted：

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Zheng Hailong.Research on the Value Chain Layout and Localized Production Strategy of Chinese New Energy Vehicle Enterprises in the European Market[J].Development Economics of China,2026,10(07):51-54.
DOI：

Zheng Hailong.Research on the Value Chain Layout and Localized Production Strategy of Chinese New Energy Vehicle Enterprises in the European Market[J].Development Economics of China,2026,10(07):51-54. DOI： 10.47297/wspdecWSP2515-797309.20261007.

摘要

Abstract

As the global automotive industry accelerates its transition to electrification

Europe has become one of the most strategically significant markets for Chinese new energy vehicle (NEV) enterprises going global. This report systematically reviews the sales performance

policy environment

value chain layout

and localization production practices of Chinese NEV enterprises in the European market

and analyzes the underlying logic of the shift from "exporting products" to "exporting industry." The study finds that

under the dual pressures of EU countervailing tariffs and local content requirements

Chinese automakers have developed a composite model of "finished-vehicle exports + technology out-licensing + localized production." Companies such as BYD

Chery

Geely

Leapmotor

and XPeng are accelerating their European footprint through diversified paths including greenfield plant construction

revitalization of existing capacity

and asset-light contract manufacturing. Supply chain companies

led by CATL

are going global in clusters

building a complete ecosystem spanning R&D

production

channels

and services. The report also highlights deep-seated challenges including brand awareness

service networks

compliance costs

and geopolitics

and proposes strategic recommendations such as tiered market layout

deep localization

and dual-chain resilience.

关键词

Keywords

references

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