In the context of digital transformation and consumer upgrade

the marketing models of agricultural products are undergoing profound changes. Taking the

Naematelia aurantialba

agricultural products from Shunji Orchard in Shaoxing City as an example

this study finds that its current marketing model still relies primarily on traditional offline channels. This approach faces issues such as low brand awareness

underdeveloped online channels

significant product homogenization

and insufficient narrative elements

which limit market expansion and brand competitiveness.To this end

this article proposes feasible suggestions based on the narrative marketing model of agricultural products:The first is to excavate regional culture and brand stories

constructing a brand narrative that resonates emotionally.The second is to expand e-commerce and social media channels

achieving integration between online and offline.Thirdly

enhance differentiated competitiveness through packaging innovation

traceability systems

and experiential products.Fourthly

leverage artificial intelligence for content generation

user pro

file analysis

and targeted marketing.Through these measures

Shunji Orchard's

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agricultural products can achieve a transformation from traditional marketing to narrative marketing

enhancing consumer loyalty and market influence

while providing practical references for the digitalization and sustainable development of local agricultural products.