Analysis of the Status Quo, Problems and Countermeasures of Haier's Intelligent Transformation under the Background of Industry 4.0

Xiaojie Guo

doi:10.47297/wspdecWSP2515-797316.20261002

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Analysis of the Status Quo, Problems and Countermeasures of Haier's Intelligent Transformation under the Background of Industry 4.0

Volume 10, Issue 2

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Analysis of the Status Quo, Problems and Countermeasures of Haier's Intelligent Transformation under the Background of Industry 4.0
Analysis of the Status Quo, Problems and Countermeasures of Haier's Intelligent Transformation under the Background of Industry 4.0
Northwest Normal University, Lanzhou, Gansu, 730000, China
Vol. 10, Issue 2, Pages: 83-87(2026)
Published：28 February 2026
DOI：10.47297/wspdecWSP2515-797316.20261002
Accepted：

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Guo Xiaojie.Analysis of the Status Quo, Problems and Countermeasures of Haier's Intelligent Transformation under the Background of Industry 4.0[J].Development Economics of China,2026,10(02):83-87.
DOI：

Guo Xiaojie.Analysis of the Status Quo, Problems and Countermeasures of Haier's Intelligent Transformation under the Background of Industry 4.0[J].Development Economics of China,2026,10(02):83-87. DOI： 10.47297/wspdecWSP2515-797316.20261002.

摘要

Abstract

The fourth industrial revolution

driven by IoT

big data

and AI

is reshaping global manufacturing. Haier

as a leading Chinese appliance brand

actively pursues intelligent transformation. However

challenges persist

including overemphasis on brand marketing over technology

internet transition difficulties

organizational complexity

talent shortages

and insufficient user focus. This paper analyzes Haier's recent development status and proposes countermeasures: strengthening technological innovation

accelerating network transformation

cultivating interdisciplinary talent

and reinforcing user-centricity. These insights may inform sustainable development for Haier and other manufacturers.

关键词

Keywords

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