Empirical Analysis on the Relationship Between Labubu's Price and Its Popularity Across Multiple Online Platforms

Zuqi Chen

doi:10.47297/wspdecWSP2515-797317.20250910

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Empirical Analysis on the Relationship Between Labubu's Price and Its Popularity Across Multiple Online Platforms

Volume 9, Issue 10

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Empirical Analysis on the Relationship Between Labubu's Price and Its Popularity Across Multiple Online Platforms
Empirical Analysis on the Relationship Between Labubu's Price and Its Popularity Across Multiple Online Platforms
Virginia Polytechnic Institute and State University, Blacksburg, VA 24061, USA
Vol. 9, Issue 10, Pages: 79-84(2025)
Published：30 October 2025
DOI：10.47297/wspdecWSP2515-797317.20250910
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Chen Zuqi.Empirical Analysis on the Relationship Between Labubu's Price and Its Popularity Across Multiple Online Platforms[J].Development Economics of China,2025,09(10):79-84.
DOI：

Chen Zuqi.Empirical Analysis on the Relationship Between Labubu's Price and Its Popularity Across Multiple Online Platforms[J].Development Economics of China,2025,09(10):79-84. DOI： 10.47297/wspdecWSP2515-797317.20250910.

摘要

Abstract

This study takes the designer toy brand Labubu as its research subject

and explores the influence mechanisms of multi-platform online popularity on its market price. By collecting popularity data from Bilibili

Dewu

and Google Trends between May and July 2025

and integrating them with Xianyu secondary market price data

this study applies correlation analysis

multiple linear regression

and the Granger causality test to analyze the dynamic impacts of different communication platforms on price fluctuations. The results show that Google search popularity has a significant positive predictive effect on Labubu's price

indicating that an increase in online attention subsequently drives up market prices. Bilibili popularity is negatively correlated with price

reflecting an obvious time lag between video content production and market responses. Meanwhile

the influence of Dewu platform popularity on price remains relatively limited.

关键词

Keywords

references

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