Research on Brand Design and Communication in the New Media Environment

Haoyu Lian; Chang Huang

doi:10.47297/wspdecWSP2515-797324.20250901

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Volume 9, Issue 1

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Research on Brand Design and Communication in the New Media Environment
Research on Brand Design and Communication in the New Media Environment
1.The University of Sydney
2.Hubei Institute of Fine Arts
Vol. 9, Issue 1, Pages: 117-120(2025)
Published：21 January 2025
DOI：10.47297/wspdecWSP2515-797324.20250901
Accepted：

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Lian Haoyu,Huang Chang.Research on Brand Design and Communication in the New Media Environment[J].Development Economics of China,2025,09(01):117-120.
DOI：

Lian Haoyu,Huang Chang.Research on Brand Design and Communication in the New Media Environment[J].Development Economics of China,2025,09(01):117-120. DOI： 10.47297/wspdecWSP2515-797324.20250901.

摘要

Abstract

With the rapid development of Internet technology

new media such as social media

mobile applications and online platforms have become the key channels for brands to interact with consumers. Therefore

brand design should not only consider the visual appeal

but also combine the characteristics of new media to achieve the deep interaction and emotional connection with consumers. This paper deeply discusses how brands can enhance their market competitiveness and brand influence through scientific design principles and effective communication strategies in the new media environment.

关键词

Keywords

references

Shi Fengfeng . Brand Design and Communication in the New Media Environment [J ] . DAGUAN , 2021 ( 8 ): 16 - 17 .

Wang Yanlin . On Brand Design and Communication Methods in the New Media Environment [C ] // Sichuan Labor Security Magazine Publishing Co ., Ltd., Proceedings of Labor Security Research Conference ( 3 ). [Publisher Unknown ] , 2019 : 3 .

Wang Minghui . Brand Design and Communication Media in the New Media Environment [J ] . The Press , 2019 ( 2 ): 70 - 71 .

Li Danjun . On Brand Design and Communication Methods in the New Media Environment [J ] . MINGRIFENGSHANG , 2021 ( 12 ): 122 - 124 .

Xu Changchun , Ren Haiyan . Research on the Development and Strategy of Brand Design in the New Media Environment [J ] . Popular Literature and Art , 2018 ( 7 ): 117 .

Li Qing , Zhang Zhipeng . Brand Communication Strategy and Packaging Design in the New Media Era [J ] . Packaging Engineering , 2023 , 44 ( 14 ): 262 - 269 .

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