Chinese excellent traditional culture is an important resource to cultivate the values of young people in the new era and realize the fundamental task of moral education in colleges and universities. In order to promote the high-quality development of college ideological and political education

it is an inevitable trend to integrate Chinese excellent traditional culture into ideological and political education. This paper mainly studies the realistic possibility of integrating Chinese excellent traditional culture into ideological and political education in colleges and universities

and summarizes the innovative practice path of three dimensions: classroom main channel

campus culture field and social practice circle. The paper also puts forward feasible ways to improve the integration efficiency from three aspects: teacher training

evaluation mechanism and collaborative linkage. It is expected to provide theoretical support and practical reference for the high-quality development of college ideological and political education in the new era.