The Development of Personal Brand in Promoting Business Resiliency in a Selected Sporting Goods Retail Company in Yunnan Province, China

Bo Xu

doi:10.47297/wspeiWSP2516-253505.20250901

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Volume 9, Issue 1

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The Development of Personal Brand in Promoting Business Resiliency in a Selected Sporting Goods Retail Company in Yunnan Province, China
The Development of Personal Brand in Promoting Business Resiliency in a Selected Sporting Goods Retail Company in Yunnan Province, China
School of Data and Information, Zhaotong Vocational College, Zhaotong, Yunnan, 657000, China
Vol. 9, Issue 1, Pages: 24-28(2025)
Published：25 February 2025
DOI：10.47297/wspeiWSP2516-253505.20250901
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Bo Xu.The Development of Personal Brand in Promoting Business Resiliency in a Selected Sporting Goods Retail Company in Yunnan Province, China[J].Entrepreneurship and Innovation,2025,09(01):24-28.
DOI：

Bo Xu.The Development of Personal Brand in Promoting Business Resiliency in a Selected Sporting Goods Retail Company in Yunnan Province, China[J].Entrepreneurship and Innovation,2025,09(01):24-28. DOI： 10.47297/wspeiWSP2516-253505.20250901.

摘要

Abstract

This paper examines the role of personal brand development in enhancing business resiliency in a sporting goods retail company in Yunnan

China. It argues that personal branding

involving strategic self-promotion and image management

can significantly improve individual visibility

credibility

and customer trust. The study explores how the company leverages personal brands of employees to strengthen customer connections

foster loyalty

and create a resilient business model. By integrating personal branding into business strategies

the company aims to anticipate

prepare for

respond to

and recover from disruptions.

关键词

Keywords

references

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