The Application of Big Data Analysis in Customer Relationship Management (CRM)

Yuchen Li

doi:10.47297/wspeiWSP2516-253508.20240805

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The Application of Big Data Analysis in Customer Relationship Management (CRM)

Volume 8, Issue 5

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The Application of Big Data Analysis in Customer Relationship Management (CRM)
The Application of Big Data Analysis in Customer Relationship Management (CRM)
Philippine Christian University, Manila1004, Philippines
Vol. 8, Issue 5, Pages: 65-69(2024)
Published： 22 October 2024 ，
DOI：10.47297/wspeiWSP2516-253508.20240805
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Li Yuchen.The Application of Big Data Analysis in Customer Relationship Management (CRM)[J].Entrepreneurship and Innovation,2024,08(05):65-69.
DOI：

Li Yuchen.The Application of Big Data Analysis in Customer Relationship Management (CRM)[J].Entrepreneurship and Innovation,2024,08(05):65-69. DOI： 10.47297/wspeiWSP2516-253508.20240805.

摘要

Abstract

Customer relationship management

as a key tool for enterprises to gain competitive advantage

relies on a large amount of customer data to develop effective business strategies. The introduction of big data technology provides support for data collection

processing

and analysis for CRM systems

enabling enterprises to handle larger datasets and achieve deeper customer insights. Based on this

this paper explores the specific application of big data technology in customer relationship management

hoping to provide reference for the optimization of CRM systems. It aims to help enterprises better understand customer needs and improve customer satisfaction.

关键词

Keywords

big dataCustomer Relationship Management (CRM)customer segmentationcustomer behavior prediction

references

Yang Deng, Jiang Liqian. Application of Digital Technology in Customer Relationship Management of Light Chemical Enterprises [J]. Shanghai Light Industry, 2024(5): 84-86.

Chen Minyi. Customer Information Analysis in Customer Relationship Management (CRM) [J]. Economic Research Guide, 2024(3): 144-146.

Huang Wensheng, Zhou Jian. Exploration of Enterprise Customer Relationship Management Strategies under the Background of Informatization [J]. Investment And Entrepreneurship, 2023, 34(13): 134-136,141.

Chen Jiayan. Customer Relationship Management in the Context of Big Data and E-commerce [J]. Business Culture, 2021(34): 45-46.

Zhou Min, Xu Ling. Research on Enterprise Customer Relationship Management under the Background of Big Data [J]. Management and Administration, 2019(7): 44-46.

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