The article takes the rural revitalisation strategy as the theoretical background of the study

and takes "rural college students' willingness to return to their hometowns to start their own businesses" as the main body of the study. The main content of the article is divided into three sections: survey on rural college students' willingness to return to their hometowns to start their own businesses

analysis of the factors influencing their willingness to return to their hometowns and the dilemmas they face

as well as suggestions for corresponding measures to solve them. When studying the above contents

the study mainly starts from the perspectives of college students themselves

their families

the government and the society

and finds out the factors influencing their willingness to go back to their hometowns

the dilemmas they face and the solution strategies from different perspectives. Firstly

whether to improve the willingness to return to their hometowns depends on the college students themselves

so the article focuses on the college students' own views on returning to their hometowns to fundamentally achieve the goal of this study; secondly

the discussion of the family background

the attitude of the family members

especially the ideology of the rural area that "those who are successful go to the big city" has a significant impact on the willingness of the rural college students to return to their hometowns. Secondly

we will discuss how family background and family attitudes

especially the ideology of "going to the big city if you want to be successful" in rural areas

have a significant impact on the willingness of rural college students to return to their hometowns.