Research on Public Opinion Management and Campus Reputation Maintenance on Social Media Platforms in Higher Education Institutions

Xiao Liang

doi:10.47297/wspeiWSP2516-253509.20240804

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Research on Public Opinion Management and Campus Reputation Maintenance on Social Media Platforms in Higher Education Institutions

Volume 8, Issue 4

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Research on Public Opinion Management and Campus Reputation Maintenance on Social Media Platforms in Higher Education Institutions
Research on Public Opinion Management and Campus Reputation Maintenance on Social Media Platforms in Higher Education Institutions
The University of Sydney 2050
Vol. 8, Issue 4, Pages: 51-60(2024)
Published： 30 August 2024 ，
DOI：10.47297/wspeiWSP2516-253509.20240804
Accepted：

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Xiao Liang.Research on Public Opinion Management and Campus Reputation Maintenance on Social Media Platforms in Higher Education Institutions[J].Entrepreneurship and Innovation,2024,08(04):51-60.
DOI：

Xiao Liang.Research on Public Opinion Management and Campus Reputation Maintenance on Social Media Platforms in Higher Education Institutions[J].Entrepreneurship and Innovation,2024,08(04):51-60. DOI： 10.47297/wspeiWSP2516-253509.20240804.

摘要

Abstract

In the digital age

social media has become a vital platform for higher education institutions to interact with the public and manage their reputations. This paper explores strategies used by universities to manage public opinion and maintain a positive image on social media. Through case studies and interviews with professionals

key factors like transparency

timely responses

and consistent messaging are identified. The study also examines the impact of crises

misinformation

and negative feedback on reputation and offers insights into using data analytics to address challenges and enhance reputational management.

关键词

Keywords

Campus ReputationSocial MediaHigher EducationCrisis CommunicationStakeholder EngagementMisinformationReputation Management Strategies.

references

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Thompson S., & Rodriguez P. (2021). Digital public relations and the changing landscape of higher education: Challenges and opportunities. Higher Education Studies, 11(2), 54-67.

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Jones R., & Liu C. (2022). Managing public perception: Social media strategies in higher education. Public Relations Review, 48(2), 106-116.

Zhang H., & Li Q. (2023). Engaging students through social media: The role of institutional messaging. Journal of Educational Communication, 20(1), 45-61.

Thompson S., & Rodriguez P. (2021). Digital public relations and the changing landscape of higher education: Challenges and opportunities. Higher Education Studies, 11(2), 54-67.

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Smith D., & Thomas J. (2022). Misinformation and its impact on higher education institutions: A review of recent cases. Journal of Educational Technology, 21(2), 91-109.

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