Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age

Liu Yi

doi:10.47297/wspeiWSP2516-253513.20250902

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Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age

Volume 9, Issue 2

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Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age
Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age
School of Foreign Languages, Hubei University of Chinese Medicine, Wuhan Hubei, 430065, China
Vol. 9, Issue 2, Pages: 68-72(2025)
Published：28 April 2025
DOI：10.47297/wspeiWSP2516-253513.20250902
Accepted：

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Liu Yi.Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age[J].Entrepreneurship and Innovation,2025,09(02):68-72.
DOI：

Liu Yi.Research on the International Communication Path of Intangible Cultural Resources of Jingchu Traditional Chinese Medicine in the Digital Age[J].Entrepreneurship and Innovation,2025,09(02):68-72. DOI： 10.47297/wspeiWSP2516-253513.20250902.

摘要

Abstract

In the trend of global digital communication

the intangible cultural resources of Jingchu Traditional Chinese Medicine

as a significant part of outstanding Chinese traditional culture

face new opportunities and challenges in international communication. This research focuses on three core areas: traditional Chinese medicine figures

medical techniques

and traditional Chinese medicine health - preservation culture. It systematically investigates their digital communication status

analyzes the dilemmas

and proposes targeted strategies

aiming to provide theoretical support and practical paths for the international communication of Jingchu Traditional Chinese Medicine culture.

关键词

Keywords

references

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