Corporate Entrepreneurship in Established Organizations: An Integrated Analysis of Innovation Strategies and Organizational Enablers

Weitian Xiao

doi:10.47297/wspeiWSP2516-253515.20261003

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Corporate Entrepreneurship in Established Organizations: An Integrated Analysis of Innovation Strategies and Organizational Enablers

Volume 10, Issue 3

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Corporate Entrepreneurship in Established Organizations: An Integrated Analysis of Innovation Strategies and Organizational Enablers
Corporate Entrepreneurship in Established Organizations: An Integrated Analysis of Innovation Strategies and Organizational Enablers
University of Glasgow, University Avenue, Glasgow, G12 8QQ, United Kingdom
Vol. 10, Issue 3, Pages: 78-81(2026)
Online First：13 August 2026，

Published：30 June 2026
DOI：10.47297/wspeiWSP2516-253515.20261003
Accepted：

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Xiao Weitian.Corporate Entrepreneurship in Established Organizations: An Integrated Analysis of Innovation Strategies and Organizational Enablers[J].Entrepreneurship and Innovation,2026,10(03):78-81.
DOI：

Xiao Weitian.Corporate Entrepreneurship in Established Organizations: An Integrated Analysis of Innovation Strategies and Organizational Enablers[J].Entrepreneurship and Innovation,2026,10(03):78-81. DOI： 10.47297/wspeiWSP2516-253515.20261003.

摘要

Abstract

In the business environment that is getting more competitive and with evolving technologies

established organizations are now facing increasing pressure to continuously innovate to maintain their competitive advantages. Corporate entrepreneurship has become the key strategy for organizations to quickly adapt to market changes and sustain the long-term growth. This study discusses how established organizations can promote corporate entrepreneurship by integrating the innovation strategies with the organizational strategies. This paper combines the existing studies on corporate entrepreneurship

innovation strategies

and organizational factors with the use of qualitative approach based on literature and also analyzes the real-world cases that including Microsoft and Amazon. The findings show that corporate entrepreneurship is driven by the consistency of leadership

organizational culture

and business model innovation. However

there are challenges like organizational inertia and risk aversion still limiting the entrepreneurial activities in large firms. This study has contributed to the literature by providing an integrated framework that combines both organizational aspects and offers value for managers who are seeking innovation capabilities.

关键词

Keywords

references

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