In the platform-dominated traffic economy

attention is organized as a tradable scarce resource

shifting consumption from "utility calculation" to a psychological process of "being seen—being recognized—being converted."College students

highly digitally adapted

exhibit consumption motivations characterized by a composite structure of emotional regulation

identity construction

and belonging-seeking. Existing research primarily focuses on marketing

platform governance

and financial risks

yet lacks systematic explanations for "how traffic shapes consumption through psychological mechanisms" and "how positive psychology achieves developmental guidance."This paper proposes a dual-pathway model of risk and gain within the positive psychology framework of "Strengths-Meaning-Thriving": On one hand

traffic mechanisms trigger impulsive consumption

competitive anxiety

and credit overextension through instant feedback

symbolic meaning

and social comparison. On the other hand

leveraging psychological capital and self-determination needs

the traffic field can also be transformed into a resource arena for interest development

social connection

and self-efficacy growth.It further proposes a "positive governance" strategy: enhancing autonomy through attention/algorithm literacy

elevating consumption purposefulness via strengths identification and meaning education

and strengthening delayed gratification and risk recognition through financial and media literacy training—thus shifting consumption motivation from external control to intrinsic value-driven.