Student Perceptions of Study Travel in Huizhou and Activity Optimization

Zhongqing Yang; Xinpeng Liu; Ya Zhao

doi:10.47297/wspeiWSP2516-253520.20261003

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Student Perceptions of Study Travel in Huizhou and Activity Optimization

Volume 10, Issue 3

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Student Perceptions of Study Travel in Huizhou and Activity Optimization
Student Perceptions of Study Travel in Huizhou and Activity Optimization
Tourism College, Beijing Union University, Beijing, 100101, China
Vol. 10, Issue 3, Pages: 105-109(2026)
Online First：13 August 2026，

Published：30 June 2026
DOI：10.47297/wspeiWSP2516-253520.20261003
Accepted：

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Yang Zhongqing,Liu Xinpeng,Zhao Ya.Student Perceptions of Study Travel in Huizhou and Activity Optimization[J].Entrepreneurship and Innovation,2026,10(03):105-109.
DOI：

Yang Zhongqing,Liu Xinpeng,Zhao Ya.Student Perceptions of Study Travel in Huizhou and Activity Optimization[J].Entrepreneurship and Innovation,2026,10(03):105-109. DOI： 10.47297/wspeiWSP2516-253520.20261003.

摘要

Abstract

Based on questionnaire data from 193 students

this article analyzes students' perceptions of study travel activities in Huizhou

including their basic information

personal preferences

perceived value

satisfaction

and behavioral intentions. The study finds that most students hold positive attitudes toward study travel in Huizhou and believe that these activities enhanced their social

service

emotional

cultural-cognitive

environmental

and functional value. At the same time

students reported relatively high satisfaction with the study-travel activities and showed strong intentions to revisit and to recommend the destination to others. Finally

the article proposes suggestions and recommendations for improving study-travel activities.

关键词

Keywords

references

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