The Present Situation And Teaching Strategy of University Business English Teaching

Huan Liu

doi:10.47297/wspeiWSP2516-253542.20250905

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The Present Situation And Teaching Strategy of University Business English Teaching

Volume 9, Issue 5

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The Present Situation And Teaching Strategy of University Business English Teaching
The Present Situation And Teaching Strategy of University Business English Teaching
School of Educational Science,Shanxi Normal University, Taiyuan, Shanxi, 030031, China
Vol. 9, Issue 5, Pages: 202-206(2025)
Published：30 October 2025
DOI：10.47297/wspeiWSP2516-253542.20250905
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Huan Liu.The Present Situation And Teaching Strategy of University Business English Teaching[J].Entrepreneurship and Innovation,2025,09(05):202-206.
DOI：

Huan Liu.The Present Situation And Teaching Strategy of University Business English Teaching[J].Entrepreneurship and Innovation,2025,09(05):202-206. DOI： 10.47297/wspeiWSP2516-253542.20250905.

摘要

Abstract

The aim of Business English Teaching is to develop professionals adept in fluent English communication

global perspectives

cross-cultural competence

and business interaction expertise. Nevertheless

contemporary Business English instruction encounters challenges such as a focus on textbook-centric teaching

insufficient attention to business culture and etiquette

inadequate cross-cultural training

and a deficiency in traditional cultural preservation. To tackle these issues

this paper suggests: Enhancing cross-cultural awareness; Improving business culture and etiquette education; Merging language fundamentals with practical business operations training; Innovating teaching methodologies; Encouraging students to read Anglo-American literary works; Utilizing "Internet+" technologies to continuously innovate teaching models.

关键词

Keywords

references

Teaching Guidance Committee for Foreign Languages and Literature Majors , Ministry of Education . Teaching Guidelines for English Majors in Foreign Languages and Literature Undergraduate Programs (Part 1) English Major Teaching Guidelines [Z ] . Shanghai : Shanghai Foreign Language Education Press , 2020 ; Beijing : Foreign Language Teaching and Research Press , 2020.

Wang Lifei , Cui Can . Implementing the "Undergraduate Teaching Guidelines for Business English Majors" to Advance Business English Talent Development [J ] . Foreign Language World , 2020 ( 3 ): 5 - 11 .

Liu Hua , Liu Junwei . Innovative Research on a Compound Business English Talent Cultivation Model Based on the "Integration" Concept [J ] . Journal of Xi'an International Studies University , 2020 , 28 ( 1 ): 73 - 77 .

Chen Yiting , Pan Yue . Cultivating Cross-Cultural Competence in English Teaching [J ] . Journal of Shanxi University of Finance and Economics , 2023 , 45 ( 2 ).:261-263.

Zhan Jun . Framework and Constituent Elements of Business English Discipline [J ] . Contemporary Foreign Language Research , 2023 ( 6 ): 7 - 18 .

Zhan Jun . Business English Development in the New Liberal Arts Context: Key Issues and Development Paths [J ] . Contemporary Foreign Language Research , 2023 ( 4 ): 45 - 53 .

Ministry of Education of the People's Republic of China . Compulsory Education English Curriculum Standards (2022 Edition) [S ] . Beijing : Beijing Normal University Press , 2022 .

Hao Junyong . The Connotation, Value, and Implementation Path of English Cultural Awareness Teaching [J ] . Curriculum, Textbook, and Pedagogy , 2023 , 43 ( 6 ): 119 - 124 .

Cheng Xiaotang . English Teaching Philosophy and Practice Under Core Competencies [M ] . Nanning : Guangxi Education Press , 2021 .

Zhang Li , Yao Qifang . Application of Situational Teaching Models in Business Etiquette Courses [J ] . Industry and Technology Forum , 2022 ( 21 ): 198 - 199 .

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