This paper studies the combination of MOOC platform and WeChat marketing

and discusses the influence factors of MOOC platform WeChat marketing. This paper constructs the influence factors model

verifies the hypothesis through questionnaire and SPSS statistical analysis

and believes that tweet title

tweet content and typesetting layout can influence MOOC platform WeChat marketing effect based on the verification results. Feasible Suggestions are given according to the above three aspects: selecting the title of welfare style

introducing the authority of MOOC platform through tweets

and adopting harmonious layout.