In the traditional form

public opinion is mainly produced by people’s face-to-face communication

and it is fermented by oral communication. At present

public opinion is mainly formed on the Internet

and under the influence of the Internet

the speed of public opinion dissemination is rapidly improving. In the information age

the Internet has penetrated into college students’ life and become an important part of college students’ life. Because of this

network public opinion has a profound impact on college students’ thinking and behavior

which makes the ideological and political education in colleges and universities face certain challenges. In order to help college students set up a scientific outlook on the world

life and values

we should treat network public opinion correctly

strengthen the management of network public opinion

and improve students’ ability to distinguish network public opinion. This paper mainly analyzes the meaning of network public opinion

studies the influence of network public opinion on college students’ ideological and political education

and puts forward suggestions on the level of ideological and political education in view of the negative influence of network public opinion environment on college students

hoping to provide correct guidance for the effective promotion of college students’ ideological and political education.