The Customer Journey of a Backpack

Si-na HA

doi:10.47297/wspiedWSP2516-250016.20210502

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Volume 5, Issue 2

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The Customer Journey of a Backpack
The Customer Journey of a Backpack
Tourism and Foreign languages, Tibet University,Tibet,Lhasa,China,850000
Vol. 5, Issue 2, Pages: 86-96(2021)
Published： 2021 ，
DOI：10.47297/wspiedWSP2516-250016.20210502
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SI-NA HA. The Customer Journey of a Backpack. [J]. Journal of international education and development, 2021, 5(2): 86-96.
DOI：

SI-NA HA. The Customer Journey of a Backpack. [J]. Journal of international education and development, 2021, 5(2): 86-96. DOI： 10.47297/wspiedWSP2516-250016.20210502.

摘要

Abstract

With changes in consumer behavior

backpacks have tuned into more than a back-to-school purchase. They are replacing the use of handbags and other traditional bags. Different consumer groups have different needs for backpacks according to their personal preferences. In this essay

we will locate consumers’ preference through customer Journey

use online and offline marketing to influence consumer behavior.

关键词

Keywords

BackpackCustomer JourneyOnline touch-points

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