The development of modern network information technology has enabled new media and all-media to gradually expand widely in society. The application of media forms by the public has become more convenient and smooth

and the media industry is also facing new challenges and practical difficulties. University campus media is an effective way to disseminate campus information and promote campus cultural construction and development. Under the current development pattern of social media

campus media also needs to innovate its development path in line with the requirements of the times. This article discusses the innovative paths and strategies for the integrated development of university campus media

analyzes the current development status of university campus media

the problems existing in its development

the practical reasons

and the innovative paths and strategies for the integrated development of university campus media

aiming to promote the gradual improvement of the development level of university campus media.