Translation of Automobile Brand Trademark Based on the Skopos 
Theory: A Deep Approach

Lihui Xia; Xiang Long

doi:10.47297/wspiedWSP2516-250026.20210503

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Volume 5, Issue 3

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Translation of Automobile Brand Trademark Based on the Skopos Theory: A Deep Approach
Translation of Automobile Brand Trademark Based on the Skopos Theory: A Deep Approach
Center for Foreign Language Linguistics & Applied Linguistics, Guilin University of Electronic Technology, Guilin GX,541004
Vol. 5, Issue 3, Pages: 158-170(2021)
Published： 2021 ，
DOI：10.47297/wspiedWSP2516-250026.20210503
Accepted：

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LIHUI XIA, XIANG LONG. Translation of Automobile Brand Trademark Based on the Skopos Theory: A Deep Approach. [J]. Journal of international education and development, 2021, 5(3): 158-170.
DOI：

LIHUI XIA, XIANG LONG. Translation of Automobile Brand Trademark Based on the Skopos Theory: A Deep Approach. [J]. Journal of international education and development, 2021, 5(3): 158-170. DOI： 10.47297/wspiedWSP2516-250026.20210503.

摘要

Abstract

A brand is on behalf of the company or the products’ spirit and belief. With China’s automobile industry booming

foreign cars keep flocking in

which makes the translation of car’s brand trademarks become a special kind of cultural phenomenon. Brand as a special form of language

the translator needs to translate it creatively just like translating literary works. As a theory of translation

Skopos theroy provides a deep perspective for the study of brand translation. Based on this theory

this thesis analyzes deeply its application to the automobile brand trademarks translation and presents several auto brand name translation methods: literal translation

transliteration

free translation

combination of transliteration and literal translation

coined translation

hoping to make a little contribution to the translation of automobile brand trademarks.

关键词

Keywords

Automobile brandTrademark TranslationCultural phenomenonSkopos theoryDeep approach

references

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Analysis of the English Translation of Report on the Work of the Government Based on the Three Principles of Skopos Theory-A Case Study on the Report in 2019 by the Premier of the State Council

On the Translation of Words and Phrases with Chinese Characteristics after China’s WTO Entry: under the Guidance of Skopos Theory

Analysis of the English Translation of Report on the Work of the Government Based on the Three Principles of Skopos Theory-A Case Study on the Report in 2019 by Li Keqiang, Premier of the State Council

Middle School English Teachers’ Professional Development in Ethnic Minority Inhabiting Area: A Case Study from Gongcheng County

Deep Comparison between Chinese and English Idioms from Cultural Differences Perspective

Related Author

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Zhujun HAO College of Foreign Studies, Guangxi Normal University

Xiang LONG Center for Cultural Translation Studies, Guilin University of Electronic Technology

Related Institution

Guilin University Of Electronic Technology

Northwest University of Political Science and Law

Educational Bureau of Gongcheng Yao Autonomous County

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