Higher education is a important part of education system in China

and it is a vital platform to provide qualified talents for society. In the guiding of “mass entrepreneurship and innovation”

innovative entrepreneurship in colleges and universities are facing new opportunities and challenges. It is important to cultivating students’ abilities of innovative entrepreneurship. More importantly

we should really change students’ ideological attitude

let students have a strong sense of innovation

give their subjective initiative into full play to constantly exploring. This paper gives an analysis of the current situation of collage teaching in mass entrepreneurship and innovation. Combined with the author’s practice experience in education and the needs of excellent personnel training

it also puts forward effective strategies for the reform of college education and teaching under the background of entrepreneurship and innovation.