With the deepening of globalization

intangible cultural heritage (ICH)

as an important carrier of national history and culture

plays a significant role in promoting cultural exchange. However

due to linguistic and cultural differences and other factors

the English translation of ICH publicity texts faces many challenges. This paper first analyzes the core concepts and principles of Eco-translatology; then based on the characteristics and challenges of ICH publicity texts

it proposes translation strategies that adapt to the translation ecological environment

highlight the central position of translators

and achieve "three-dimensional" transformation.